“99HITFM” first went on the air as “99.5 KADI” in June 1990, the station employed approximately eight people; Chicago-based Snowmen Broadcasting Inc. owned it and RC Amer was a sales representative. In the years between, Amer moved into the role of sales manager, then station manager, before purchasing KADI through Vision Communications Inc., a company Amer owns with his wife, Karen. The purchase was finalized in 2000, but Vision Communications had a management agreement with KADI since 1994, the year Amer formed the company. Staff grew to the 20 there today, and 99 Hit FM reached the top spot in Arbitron’s ratings for contemporary Christian stations in the 18- to 34-year-old women category, its target market.
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