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96.3 KLLL-FM is a "New Country" format station licensed and broadcast in Lubbock, TX. Jennings is a notable former personality of KLLL. Working at KLLL immediately before joining Holly on tour. When Buddy died, Waylon returned to KLLL. Waylon was fired shortly after by Sky Corbin. Originally licensed under the call letters KBFM. KLLL is currently owned by a privately held company Wilks Broadcasting.