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Rinse FM is uniquely placed at the hub of the Capital’s thriving British underground music community, demonstrating throughout 16 years of broadcasting that we provide a vital, unique and exceptionally successful, grass-roots gateway into broadcast radio and the wider music industry. Our volunteer DJ’s and MC’s have won Mercury Music Prize awards and nominations for numerous others, gold discs in recognition of sales, and widespread critical acclaim. Our fiercely grass-roots broadcasting ethos engages massively under-represented communities. In stark contrast to the homogenized radio landscape Rinse FM seeks to champion the diverse needs of young London and those passionate about youth-orientated music culture, showcasing genres, interacting with and influencing those scenes.