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Rinse constantly inspires artists and listeners to determine new directions for underground music, shaping popular culture. We identify and nurture the hottest emerging talent and have become a source of authentic cutting edge knowledge. Rinse has dominated London’s radio airwaves for over a decade as a hub of the capital’s thriving urban music community. From Dubstep to Grime to House and everything in between, Rinse has championed London’s diverse cultural needs, reaching massively under-represented communities with grass roots music.