On February 3, 1926, excited people began gathering outside city hall for a historic event – the inaugural broadcast of WCOA Radio. Precisely at 8:30pm, WCOA went on the air and except for occasional interruptions from a few hurricanes over the years it has been on the air ever since. Depending on whom you talk to WCOA is the second, third or fourth oldest radio station in the atate. Owned by the City of Pensacola for a time, City Clerk John E. Frenkel Sr. was placed in charge. He obtained the proper permits, figured out how to operate the equipment and came up with the call letters of WCOA, which stood for "Wonderful City Of Advantages:. Calling himself the "Breezy Boy from the Gulf" Frenkel was the voice of WCOA for several years and even sang "Down Pensacola Way," the original song written for the first broadcast.