WNOR is a Mainstream Rock formatted broadcast radio station licensed to Norfolk, Virginia, serving Hampton Roads. WNOR is owned and operated by Saga Communications. During the 60s WNOR-FM was an easy listening station, and at one point employed an all-female air staff, a revolutionary move at the time. In 1969 the station began airing a progressive rock format from 9pm-6am. They abandoned the "split-format" approach in 1974 and began playing rock full time. The station’s Arbitron ratings quickly took off, culminating in the station’s rise to #1 – the first time an FM station in the Norfolk market had achieved #1 status.