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Proudly touting itself as a platform for the youth, Radio 1 FM91 has earned a definitive place in the hearts and minds of the youth at large. A radio station that not only plays music, FM91 has come a long way in urging Generation Y to observe, think, act, and amend. Staying true to its core audience, the channel openly embraces desi vibes and encourages its listeners to do the same by owning the chant DESI & PROUD! This inherent desi-ness is projected with a sense of great pride and has garnered much popularity for a majority of the shows. With a great mix of music, Radio 1 FM91 has something for everyone in that it caters to local and global tastes alike. This makes it the ideal companion to unwind with. Not only this, the station takes a stand for what’s right and this in turn, has resulted in a more informed youth demographic. Radio 1 FM91 stands for music without barriers; change without rebellion, and information sans an agenda.